Shorter heels for women may mean the economy is heading higher
NYC, NY, United States (AHN) – What goes up come down. Just look at the roller-coaster rides of global stock markets.
It appears the same gyration occurs in women’s shoes, and it just may point to a recovering economy, according to a press release from a consumer expert with International Business Machines’ Global Business Services unit.
“Usually in an economic downturn, heels go up and stay up, as consumers turn to more flamboyant fashions as a means of fantasy and escape,” Trevor Davis of IBM reported.
After IBM conducted an extensive study of social media posts, the tech giant is predicting that women’s heel heights, which are currently several inches high, are set to come down to Earth.
IBM came to its conclusion by using special software to sort through social media posts about footwear trends. The results, at present, do not reflect what is in shoe stores, where sky-high heels dominant. But, the shift to lower heels is coming.
In 2008 and 2009, the most influential bloggers wrote about heels that ranged in height from five to eight inches. But, by 2011, they were discussing the return of kitten heels, and the perfect flat from iconic designers such as Jimmy Choo and Christian Louboutin.
IBM notes their research shows just how much influence bloggers have as trend setters, and that manufacturers and retailers cannot count on being in control of fashion trends.
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